Your first assignment is to strengthen the message and proof.
A first-marketer job, rewritten.
A real posting, the questions I’d ask, and a more focused role to hire against.
Read the role reviewHiring your first marketer?
You can hire the
right marketer
and still lose their
first months.
I help you get clear on the job, choose the person, and work with you both on the marketing that follows.
Good thinking.
In good company.
In good company.
Customer-led thinking
Hands-on marketing
Alongside you both
First Marketing Hire & Support
A good hire is
the beginning.
Before we judge candidates, let’s get clear on the job. What do you most need this person to get done?
I help founder-led B2B companies answer that, assess the people who could do it, and get the work moving together once they join.
A role with a reason
What do we need this
person to get done?
Work out the first priority, the experience it needs and the support you can provide. Then review candidates’ work and ask questions that tell us how they would handle this job.
On the working page
First priority → Relevant experience → A useful way to assess it
Already hired? We can begin with their start or early work, using the preparation you already have.
The work, up close
Less abstract.
More like this.
Open a sample and see how I think through a role, a marketer’s first work, or a campaign built from what customers care about.
Can the marketer
stop this campaign?
They’ve started. What comes first?
Customer conversations, copy, and the urgent sales request that lands halfway through.
Explore the launch planYou’re proud of
your work.
Let the first request
feel like it.
When “just checking in” becomes your job.
A campaign idea about taking pride in the experience you give your clients.
See the campaign & storyboardThese are independent work samples, including a fictional first-marketer scenario. They show the thinking and deliverables, rather than client results.
Support around the hire
Where are
you now?
01I want to get the person
and the start right.First Marketing Hire & Support
Define the job, assess candidates, and work alongside you and your marketer on the first priorities, customer research, messaging and campaigns.
Explore this support02We’re hiring.
Marketing can’t wait.Interim Marketing Lead
I take responsibility for agreed marketing priorities during the gap, then hand over the work and decisions to your hire.
Explore this support03We hired. Why isn’t
this working?First Marketing Hire Reset
Review the work, expectations, and both perspectives. Identify what needs to change and put the first corrections into practice.
Explore this support04Our marketer needs help.
Who should we add?Second-Hire Team Shape
Review workload and capability gaps, then define the next role or specialist contribution, including what should come off the list.
Explore this supportScope & pricing
Clear scope.
A price you can plan for.
Start with the situation you’re in. We agree the work, the fee and where my involvement ends before we begin.
Guide prices · scope and fees agreed before we begin
First Marketing Hire & Support
From choosing the person to working well together.
One engagement with you and your first marketer. Support after they arrive is already part of it.
The start is included.We’re preparing to hire.
€9,000–€12,000total engagement
Define the role, assess shortlisted candidates, prepare the start, then work together for twelve weeks after they join.
See the scopeWe’ve chosen our marketer.
€6,000–€8,000total engagement
Begin with what’s already in place. A starting plan and twelve weeks of support, including one agreed marketing workstream.
See the later entryOne role · One agreed marketing priority · Practical work and feedback · Payments in stages
A different situation?
Interim Marketing Lead
Marketing needs an owner while you hire.
€3,500–€5,000per month · two months initially
Explore interim support First Marketing Hire Reset
Understand what’s going wrong. Make and review an initial correction.
€3,500–€5,000six-week engagement
Explore the reset Second-Hire Team Shape
Work out the next addition and how the work should be shared.
€2,500–€3,500three-week engagement
Explore team shape Ranges depend on the evidence available and the complexity of the agreed work. Prices exclude VAT where applicable, recruitment, media and external production costs. No placement fee.
Inclusions, timing & payment terms
Hello, I’m Marina.
A marketing lead.
In your corner.
I’ve worked in marketing since 2009, across in-house, agency and independent roles. My particular strengths are customer research, positioning, content and copy.
I’ve also been the first hire. The founder had paid for help choosing a marketer; after I joined, we still had to work out what I was there to own. That experience is why my help continues after the hiring decision.
“Own marketing” needs to mean something on a Tuesday.
You work directly with me through the engagement.
More about MarinaThe reasonable questions
Before
we talk.
Can you help us choose the person?
Yes. I help define what the role needs, review candidates’ work, join agreed interviews, and compare finalists. We agree where your search or recruiter ends and my marketing assessment begins. Candidate sourcing and placement are not assumed to be included.
Our marketer has already started. Is it too late?
No. We can begin with the start or early work, using the role definition and preparation you already have. If the appointment is struggling, a Reset may be the more useful starting point.
Do you help with actual marketing?
Yes. I do customer research, develop positioning and messaging, write core website and campaign copy, and help shape campaigns. I also brief specialists and review the work and results. We agree which pieces you need before starting; your team coordinates the specialists handling design, implementation and setup.
What if hiring takes longer than expected?
The proposal explains what happens if your hiring dates move: what we can continue, what waits, and when support with the new marketer begins. If marketing needs an owner during the gap, I can help as an interim lead.
How are scope and fees agreed?
The guide prices are listed above. We agree a fixed scope, your involvement, the support period and payment milestones in writing before work begins. See scope and pricing.
A conversation is a good place to start.
Let’s talk about
your hire.
Tell me what you want marketing to take off your plate
and where you are with the hire.
We’ll start with a 20–25-minute conversation.